That starts with an accessible website, built for all users.
Website accessibility means that a website has been designed and built so that all people—regardless of ability—can process, understand, navigate, and use all of the features of the website without barriers.
Why It Matters
Website accessibility is a crucial and important part of Diversity, Equity, Inclusion, and Belonging (DEIB) work.
DEIB is about really understanding the perspectives and needs of others and creating spaces where everyone feels welcome and can thrive. This isn’t possible without taking into account the unique challenges that people with disabilities face.
15%
of the world’s population experiences some kind of disability.
Helping to create an equitable world through website accessibility has many benefits for your business.
Accessible websites are favored by search engines like Google, increasing search engine optimization (SEO) performance and bringing more organic traffic to your website.
Website accessibility improves the user experience for all users, regardless of ability. Better user experience (UX) design means a lower bounce rate, better SEO, and more people visiting and engaging with your website.
Your website will be accessible from different devices (e.g., computer, phone, smart TV) and situations (e.g., in direct sunlight, with limited bandwidth, without access to sound).
An accessible website improves your brand image, as people notice that you mean it when you say that DEIB is important to your business
From the start, we consider website accessibility during design and development.
Accessibility begins in the design process. Designers will make careful decisions about brand colors, fonts, and the layout of text. If you already have a website design/strategy, it’s never too late to make it more accessible.
Your website design will undergo an audit to ensure it is up to industry standards and meets the requirements of the Web Content Accessibility Guidelines (WCAG) and the American Disabilities Act (ADA).
We ensure that:
Your site will be appropriately coded to WCAG 2.1 standards to ensure screen-reader and keyboard usability.
We ensure that:
We use the AccessiBe widget to ensure we meet all of the necessary requirements. AccessiBe is the leading website accessibility software for WCAG & ADA Compliance. It helps to customize each website to individual users.
We include one year of the AccessiBe widget ($500/year value) implemented on your website to provide extended accessibility features.
Improving your website accessibility takes regular upkeep. It is important that you are paying attention to the accessibility of additional content you add to your website over time. To ensure all of your website content is accessible, be sure to input:
